Image source: Donald Cerrone Instagram (@cowboycerrone)
The can contains quite a few different touches to celebrate Cerrone with the main one being the large image of Cerrone on the back of the can. Below the image are all of the records that Cerrone currently holds in the UFC including the most fights, the most finishes, the most post-fight bonuses, the most knockdowns and the most knockouts by kicks. Also, above the image, is the quote “Live A Life Worth Living”
Another personal touch to the can is the quote that Cerrone had put right at the top saying:
“I want all the blue collar American working class people to know that I’m out there fighting for them. People ask me, “why don’t you take time off?” but the working class doesn’t take time off. They’re out there working every day. That’s what I do, too. I want them to know there is hope, and I’m out there just like they are.”
Finally, Budweiser added “Brewed and canned for Cowboy fans” to the front of the can.
ESPN’s Brett Okamoto also picked up one of the special cans and spoke to Cowboy about it as well as getting his limited-edition can autographed.
The cans will be available in Las Vegas all throughout fight week.