Joe Rogan Inks $100m Podcast Deal With Spotify

Joe Rogan and Alex Volkanovski pose after Joe Rogan Experience show

Image source: Joe Rogan Instagram (@joerogan)

In recent years podcasts have becoming a very popular medium for people to share their views and opinions with an audience. One of the pioneers in this space is MMA colour commentator Joe Rogan who started his podcast, The Joe Rogan Experience (JRE), back in 2009.

Rogan has built up an extremely successful podcast amounting in nearly 8.5 million subscribers on YouTube attracting a wide variety of celebrities and business tycoons to his show including the likes of Elon Musk, Alex Jones and Dan Bilzerian.

That level of success, of course, leads to large financial gain through advertising revenue and various sponsorship deals. However, Rogan has now inked a large deal with music streaming platform Spotify who look to be expanding their reach into the podcasting space.

The Wall Street Journal were the first to report the situation claiming the deal is worth in excess of $100 million and starts with the complete library of JRE content heading to the platform on September 1st. Initially the content will still be available on all other platforms until the end of 2020 at which point the podcast will become a Spotify exclusive.

Rogan then confirmed the news himself via his Instagram account and confirmed that the show will be excusive to Spotify from 2021. Rogan also confirmed that Spotify won’t have any creative control over the show and the deal is simply a licensing deal.

“Hello everybody, I have an announcement. The podcast is moving to Spotify. I signed a multi-year licensing agreement with Spotify that will start on September 1st. Starting on September 1st, the entire JRE library will be available on Spotify as well as all the other platforms, then somewhere around the end of the year, it will become exclusive to Spotify, including the video version of the podcast. It will be the exact same show. I am not going to be an employee of Spotify. We are going to be working with the same crew doing the exact same show, the only difference will be it will now be available on the largest audio platform in the world. Nothing else will change. It will be free. It will be free to you; you just have to go to Spotify to get it. We’re very excited to begin this new chapter of the JRE and I hope you’re there when we cross over. Thanks.”

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